Factors influencing sales promotion in telecommunication sector
By integrating personal factors and sales promotion literature, the main contribution of this paper is the analysis of personal characteristics and promotional practices in the fashion industry of pakistan, during eid-ul-fitter holidays to enhance the consumers buying behavior. Sales promotion and public relations are mass-communication tools available to marketers advertising through telecommunication technology enables business and industry to grow at a faster pace while simultaneously it tries to determine the factors that influence consumer behavior, especially the economic, social and psychological. Sales promotion a business will use a range of promotional activities for its product, depending on the marketing strategy and the budget available the way in which promotion is targeted is split into two types. An empirical study of factors affecting customer loyalty of telecommunication industry in the kingdom of saudi arabia several factors influence customer loyalty such as, service quality, brand image, trends, the telecommunication sector has contributed significantly to the economic development of.
The present paper investigates the influence of sales promotion as a marketing strategy of the telecommunication firms in nigeria on consumer buying and network switching four nigerian telecommunication firms-globacom, mtn, etisalat and airtel-were selected for the study with a sample of 400 respondents. Factors affecting customer loyalty in banking sector: a study on banks in bahawalpur (pakistan) trust is an important factor in affecting relationship commitment and customer loyalty if one first is a cognitive sense (belief) for example, sales promotion or high quality products of a firm for first- ime purchase consideration attracts. Influencing customer’s preferences for particular segment of cars this paper also attempts to consolidate findings & suggestions to overcome present scenario of stagnancy in sales and cultivate future demand for automobile car market.
Alcoholic spirits industry in kenya adopted various sales promotion strategies such as vouchers, premium products, gifts, extra products, reduced prices, free samples and sweepstakes with a view of positively influencing the behaviour of their customers. A push strategy typically involves heavy reliance by the manufacturer on the company’s sales force, personal selling and various types of sales promotion directed to company sales people and to middle men and their sales forces. The different sale promotion techniques are discount and deals, increasing industry visibility price-based consumer sales promotions and attention-getting consumer sales promotions each sale may be uses in different ways but they all have the same common goal to increase sales. The telecommunications sector, in general, faces many challenges resulting from economic situations, political and technological factors, which clearly affect the development of marketing in the global (muthu kumar, 2009) and the findings show that better product attributes and sales promotion lead to high brand loyalty similarly, kwon.
According to author, there are five most important factors which influence pricing and which needs to be considered when entering international market (p 68): nature of product or industry, location of production facility, distribution system, location and environment of the. Home essays factors influencing sales factors influencing sales promotion in telecommunication sector topics: marketing , customer relationship management , service system pages: 65 (20160 words) published: april 11, 2011. Sales promotion | group 10 4 t network service and promotionssales promotion in telecom sector that’s why it is propose that: ho: sales promotion influence switching operators in the telecom industry ha: sales promotions does not influence switching operators in the telecom industry methodology for study the carried out study is based on. In supplier selection in telecommunication industry: raw material cost, cost due to delay, cost of inspection, after sales service, rework cost, engineering cost and labor cost profit maximization cannot be achieved without the. Behavior in telecom sector with the objective to understand the different factors that factors affecting the behavior of mobile phone users in uttrakhand state the sample eric (2012) researched to study the influence of sales promotion on consumer buying behavior in the telecom industry in ghana the sample of 100 customers were.
Factors influencing sales promotion in telecommunication sector
Sales promotion has effects on various aspects of consumer’s purchase decisions such as brand choice, purchase time, quantity and brand switching (nijs, dekimpe, steenkamps and hans- sens, 2001) consumers ’ sensitivity to price (bridges, briesch and yim, 2006. Understanding customer response towards sales promotion in the fast food industry impact of congruity between self-concept and brand image on brand preference in the automobile industry the result of personal involvement on store brand selection. A benefit congruency framework of sales promotion effectiveness pierre chandon, 1 insead the effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry african journal of economic and management studies 7:1, 109 the factors influencing adolescents’ purchase intentions of state-of-the-art cell phones.
- Many empirical studies have centered on factors influencing customer loyalty in different industries, but this is lacking in the petrol station business results show positive significant correlation between service marketing strategies (service quality, sales promotion, attached to petrol stations but using different factors that.
- To the goods depends on various factors like brand, quality, after sales services, warranty, advertising, rebates, offers, discount, impact of sales promotion tools on purchase decision towards iii to find most influencing sales promotion tools on purchase decision research hypothesis: h1: price packs have significant impact on.
This is quite relevant in telecom sector as it can be used to make sales of complementary products and packages sales promotion is used by companies to increase sales in short-term (liao et al, 2009. Attitude, level of satisfaction, factors influencing, factors affecting and opinion of the consumers 22 review of literature assaari and karia1 (2000) in their paper titled, “churn management towards customer satisfaction a case of cellular operations in malaysia” have viewed that as sales promotion strategies, the schemes, tariff. Objectives of the research the main objective of this study is to find out effects of sales promotion on polytechnic students’ choice of telecommunication network specifically, the study seeks to: ascertain the relationship between sales promotion and consumer buying decision.